Social Marketing

The social management proposed by BASE315

Social media marketing is the branch of marketing that allows you to generate visibility and traffic through the use of social media.
Social management must take place constantly and it is necessary to have clear objectives and constantly monitor the data obtained to achieve good results. Only in this way is it possible to grow and improve your online presence!

BASE315 mostly uses Facebook, the main platform used by both individual users and companies. It is, perhaps, the most complete and complex platform in the entire social landscape.

BASE315 offers a series of packages:

  • social account creation;
  • post graphic creation;
  • social management: the packages are divided on the basis of the type of company. If you are a small company and do not want to invest too much money, we recommend a scaled package, while if you are a medium or large company, we recommend that you purchase a more detailed package structured only over a month;
  • social campaign management;
  • training courses for social management: individual or group courses to learn how to manage your social pages independently.

SOCIAL ACCOUNT

Creation, optimization and removal
79
00
  • Facebook, Instagram, YouTube, LinkedIn, Twitter
  • Basic information entry
  • Company logo insertion
  • Insert descriptions

GRAPHIC POST CREATION

49
00
  • Creation of 2 graphic drafts
  • 1 revision available
  • Small changes and corrections at the customer's request

Social management for micro-companies

Social management is carried out directly by our team and is recommended for all micro companies that need to have an online presence, but do not have a large initial budget to invest.
In order to manage social pages, you must already have accounts. The proposed packages do not include the creation of accounts: you can purchase the package relating to the creation of the social account, listed above.

BASE315 offers scaled packages with annual expiration: at the end of the indicated date, the package will no longer be valid and it will be necessary to purchase a new one.

Content material must be submitted by you by the posting date. If you are unable to send us the material to be published in time, you can choose two solutions:

  1. publication of the post with content chosen by us: images and text will be taken directly from your website and cannot be subsequently contested;
  2. the post is not published: in the absence of the material we do not proceed with any publication and we await your content for the publication of subsequent posts.


Below are the social management packages designed for micro-companies.

PACKAGE 12 POST

360
00
  • Publication 12 post
  • Advertising campaigns

PACKAGE 24 POST

645
00
  • Publication 24 post
  • Advertising campaigns

PACKAGE 48 POST

1.194
00
  • Publication 48 posts
  • Advertising campaigns

Social management for medium and large companies

BASE315 offers social management packages for medium and large companies. In this case we are not dealing with scaled packages: the packages have a duration of one month and at the end of it, you can proceed with the purchase of a new package.

Account creation is also excluded in these packages.

Below are the social management packages proposed for medium and large companies.

BASIC MANAGEMENT

Duration 1 month
150
00
  • 4 posts (2 on Facebook and 2 on Instagram)
  • 2 stories (1 for Facebook and 1 for Instagram)
  • 1 advertising campaign

ADVANCED MANAGEMENT

Duration 1 month
250
00
  • 4 Facebook posts (1 per week)
  • 4 Instagram posts (1 per week)
  • 4 Facebook stories (1 per week)
  • 4 Instagram Stories (1 per week)
  • 2 advertising campaigns

Social campaign management

The Facebook advertising system uses the mechanism of “social proof”, which instinctively leads us to place greater trust in a company and in the products it offers, when our friends or acquaintances have already relied on its services or, at least, have shown to appreciate them.

However, as trivial as it may seem to decide to invest a few hundred euros to spread a promotional message, using this mechanism profitably implies knowledge and mastery of the underlying strategies.

For this reason, we recommend that you take advantage of the support of industry experts so as not to waste your money and ensure that the amount you decide to invest brings the best possible results.

Here are the packages we offer.

LOCAL CAMPAIGN

For amounts up to
990
00
  • Budget invested + 30% of management
  • Activation of the campaign
  • Monthly report on the progress of the campaign
  • Suspendable

EXTENDED CAMPAIGN

For amounts starting from
1.000
00
  • Budget invested + 25% of management
  • Activation of the campaign
  • Weekly report on the progress of the campaign
  • Suspendable up to 2 times

GLOBAL CAMPAIGN

For amounts starting from
6.000
00
  • Budget invested + 20% of management
  • Activation of the campaign
  • Biweekly report on the progress of the campaign
  • Suspendable at will

Training course for social media management

The courses offered by BASE315 are aimed at transferring the user the necessary knowledge to use social media and be able to independently manage their company fan pages.

Unlike the social management packages previously proposed, the training courses are recommended for those who have the time and desire to learn to be independent. In the case of companies that do not have permanent staff or in any case that do not have time to devote to these activities, then it is recommended to choose one of the social management packages.

Each course can be done individually or in a group, according to your requests. The courses are delivered entirely online.

Appointments for lessons must be coordinated with our team and, in case of unforeseen events, they must be canceled within 24 hours of booking.

Below are the packages proposed by BASE315 for training in the social field .

FACEBOOK COURSE

Duration 3 hours
  • Individuals: € 20/hour (by teleconference)
  • Group: € 15/hour per person (by teleconference)

INSTAGRAM COURSE

Duration 2 hours
  • Individuals: € 20 / hour (by teleconference)
  • Group: € 15/hour per person (by teleconference)

SOCIAL PACKAGE

Duration 8 hours
  • Individuals: € 180/hour (by teleconference)
  • Group: € 120/hour per person (by teleconference)